Instagram is widely becoming one of the best and most preferred social media platforms in the market, due to its many features which cater to the demand of all types of social media users. The app is also the most popular social media platform for the promotion of businesses and brands, and also has the biggest influencer on it. These are some of the many reasons to optimize your Instagram account, whether you’re a business looking to boost promotion or sales or an influencer trying to get a healthy following.
There are many tips and techniques which can help you in gaining a lot of Instagram followers in a very short time, which is one of the most important aspects of the app. This is because more followers mean more interactions and engagements on your account, helping it grow in the market.
It does not matter if you’re looking at ways how to grow fashion business through Instagram or any other activity relating to any market or niche, maximizing followers and engagements is an essential activity that every account should aspire towards to ensure growth in the market.
Some top tips to optimize your Instagram account are stated below.
Convert to a business account
Converting to a business account has many unique benefits that are not available in a standard account. For one, you get access to the Instagram insights page, which allows you to see important analytical data relating to your activities and post performances. You also get a “contact us” button on the profile’s main page to present information in a more systematic and professional manner.
Find the best time to post
Posting high-quality content is one thing, but uploading posts at the right time is a completely different matter, which is sometimes not appreciated by people and businesses. It is necessary to view your Instagram insights page to analyze the best time for you to post at. This can be seen by looking at the recent posts you made and identifying the ones that got the best engagements on them. This also shows the time at which your followers made the most engagements, which enables you to identify the best possible time to upload when most of your followers are active. Make future posts only at this time to get the best results possible.
Hashtags are a great way for optimizing your Instagram account, as they greatly boost your posts’ reach, and enable you to target a specific group of people. It is better to use industry-related hashtags to maximize the reach to the right audience for your account.
Stories are a great way to generate interest in your content as users find them more interactive since they are seen as more fun and casual way of informing your audience about important information without making a normal post. Add quiz sticker and emoji to make your stories more engaging.
By adopting all of the above tips, your Instagram account will become optimized and maximize the engagements and interactions possible to your profile.